Color

#950f7e

#950f7e
hex#950f7e
rgbrgb(149, 15, 126)
hslhsl(310, 82%, 32%)
oklchoklch(0.461 0.194 337.2)
Closest name: Haunted Purple (#991177)Relative luminance 0.0824

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0f9525

#680f95 · #950f3b

#7e950f · #0f7e95

Split-complementary

Open in tool →

#3b950f · #0f9568

#95680f · #0f9525 · #0f3b95

Contrast

#950f7e as textRatioAAAA largeAAAFix
Aaon white
7.93:1passpasspassPasses AAA — no fix needed.
Aaon black
2.65:1failfailfail
  • AA: use #d515b5 as the text (4.6:1)
  • AAA: use #ef5dd7 as the text (7.22:1)
  • AA: or shift the background to #c4c4c4 (4.55:1)
  • AAA: or shift the background to #f2f2f2 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950f7e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950f7e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950f7e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950f7e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950f7e-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md