Color

#950478

#950478
hex#950478
rgbrgb(149, 4, 120)
hslhsl(312, 95%, 30%)
oklchoklch(0.454 0.195 339.6)
Closest name: Haunted Purple (#991177)Relative luminance 0.0783

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#049521

#6a0495 · #95042f

#789504 · #047895

Split-complementary

Open in tool →

#2f9504 · #04956a

#956a04 · #049521 · #042f95

Contrast

#950478 as textRatioAAAA largeAAAFix
Aaon white
8.18:1passpasspassPasses AAA — no fix needed.
Aaon black
2.57:1failfailfail
  • AA: use #db06b0 as the text (4.66:1)
  • AAA: use #fa4cd8 as the text (7.09:1)
  • AA: or shift the background to #c2c2c2 (4.59:1)
  • AAA: or shift the background to #f0f0f0 (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950478 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950478 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950478
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950478 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950478-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md