Color

#950417

#950417
hex#950417
rgbrgb(149, 4, 23)
hslhsl(352, 95%, 30%)
oklchoklch(0.424 0.169 24.8)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0654

Colors that go with #950417

Teal, Taupe and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #950417

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#049582

#950460 · #953904

#179504 · #041795

Split-complementary

Open in tool →

#049539 · #046095

#609504 · #049582 · #390495

Contrast

#950417 as textRatioAAAA largeAAAFix
Aaon white
9.1:1passpasspassPasses AAA — no fix needed.
Aaon black
2.31:1failfailfail
  • AA: use #ea0624 as the text (4.55:1)
  • AAA: use #fb6075 as the text (7.03:1)
  • AA: or shift the background to #b8b8b8 (4.59:1)
  • AAA: or shift the background to #e3e3e3 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #950417 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#950417 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #950417
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #950417 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/950417-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md