Color

#949ea4

#949ea4
hex#949ea4
rgbrgb(148, 158, 164)
hslhsl(203, 8%, 61%)
oklchoklch(0.693 0.014 233.8)
Closest name: Dusky Mood (#979ba8)Relative luminance 0.3343

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a49a94

#94a4a2 · #9495a4

#a4949d · #9da494

Split-complementary

Open in tool →

#a49495 · #a4a294

#a294a4 · #a49a94 · #95a494

Contrast

#949ea4 as textRatioAAAA largeAAAFix
Aaon white
2.73:1failfailfail
  • AA: use #6c777f as the text (4.58:1)
  • AAA: use #50585e as the text (7.24:1)
  • AA: or shift the background to #333333 (4.62:1)
  • AAA: or shift the background to #0f0f0f (7.02:1)
Aaon black
7.69:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949ea4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#949ea4 reads as muted, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #949ea4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #949ea4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/949ea4-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md