Color

#949cb8

#949cb8
hex#949cb8
rgbrgb(148, 156, 184)
hslhsl(227, 20%, 65%)
oklchoklch(0.696 0.042 272.7)
Closest name: Machinery (#9999aa)Relative luminance 0.3353

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b8b094

#94adb8 · #9e94b8

#b8949c · #9cb894

Split-complementary

Open in tool →

#b89e94 · #adb894

#b894ad · #b8b094 · #94b89e

Contrast

#949cb8 as textRatioAAAA largeAAAFix
Aaon white
2.72:1failfailfail
  • AA: use #69749b as the text (4.59:1)
  • AAA: use #4e5674 as the text (7.22:1)
  • AA: or shift the background to #333333 (4.64:1)
  • AAA: or shift the background to #0f0f0f (7.03:1)
Aaon black
7.71:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949cb8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #949cb8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #949cb8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/949cb8-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md