Color

#949679

#949679
hex#949679
rgbrgb(148, 150, 121)
hslhsl(64, 12%, 53%)
oklchoklch(0.664 0.041 110.7)
Closest name: Artichoke (#8f9779)Relative luminance 0.2949

Colors that go with #949679

Charcoal, Medium Purple and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #949679

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7b7996

#968979 · #859679

#799496 · #967994

Split-complementary

Open in tool →

#798596 · #897996

#799689 · #7b7996 · #967985

Contrast

#949679 as textRatioAAAA largeAAAFix
Aaon white
3.04:1failpassfail
  • AA: use #76785e as the text (4.55:1)
  • AAA: use #575946 as the text (7.19:1)
  • AA: or shift the background to #2b2b2b (4.65:1)
Aaon black
6.9:1passpassfail
  • AAA: use #96987c as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949679 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #949679
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #949679 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/949679-b9bea2-4e8adf-262d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md