Color

#9370bd

#9370bd
hex#9370bd
rgbrgb(147, 112, 189)
hslhsl(267, 37%, 59%)
oklchoklch(0.611 0.119 304)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2147

Colors that go with #9370bd

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9abd70

#7074bd · #b970bd

#bd9370 · #70bd93

Split-complementary

Open in tool →

#bdb970 · #74bd70

#bd7074 · #9abd70 · #70bdb9

Contrast

#9370bd as textRatioAAAA largeAAAFix
Aaon white
3.97:1failpassfail
  • AA: use #8b65b8 as the text (4.51:1)
  • AAA: use #6a4596 as the text (7.23:1)
  • AA: or shift the background to #171717 (4.52:1)
Aaon black
5.29:1passpassfail
  • AAA: use #a88cca as the text (7.27:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9370bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9370bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9370bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9370bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9370bd-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md