Color

#901d79

#901d79
hex#901d79
rgbrgb(144, 29, 121)
hslhsl(312, 66%, 34%)
oklchoklch(0.458 0.177 337.8)
Closest name: Noble Plum (#871f78)Relative luminance 0.0819

Colors that go with #901d79

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d9034

#6e1d90 · #901d40

#79901d · #1d7990

Split-complementary

Open in tool →

#40901d · #1d906e

#906e1d · #1d9034 · #1d4090

Contrast

#901d79 as textRatioAAAA largeAAAFix
Aaon white
7.96:1passpasspassPasses AAA — no fix needed.
Aaon black
2.64:1failfailfail
  • AA: use #cf2aae as the text (4.6:1)
  • AAA: use #e16bc9 as the text (7.15:1)
  • AA: or shift the background to #c4c4c4 (4.56:1)
  • AAA: or shift the background to #f2f2f2 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #901d79 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#901d79 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #901d79
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #901d79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/901d79-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md