# #901d79

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#901d79`
- RGB: rgb(144, 29, 121)
- HSL: hsl(312, 66%, 34%)
- OKLCH: oklch(0.458 0.177 337.8)
- Relative luminance: 0.0819
- Nearest named color: Noble Plum (#871f78, Δ 1.855) — https://brandsweets.com/colors/noble-plum
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/901d79

## Tints & shades

- Tints (toward white): #a9238e, #c729a7, #d638b7, #dc56c1, #e26fcb, #e788d4, #eda6df, #f2c0e8, #f8ddf3, #fdf7fc
- Shades (toward black): #831b6e, #771864, #6a1659, #5d134e, #501044, #440e39, #370b2e, #2a0924, #1e0619, #11030e

## Harmonies

- Complementary: #1d9034
- Analogous: #6e1d90, #901d40
- Triadic: #79901d, #1d7990
- Split-complementary: #40901d, #1d906e
- Tetradic: #906e1d, #1d9034, #1d4090

## Colors that go with #901d79

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #901d79 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #901d79: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #901d79: 3 real palettes, including Slack's brand system and Peacock, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #901d79: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #901d79: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #901d79's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Rust** #b7410e [pool] — Rust shows up next to #901d79 in two real palettes: Wayfair's brand system and Garnet, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Dark Orchid** #9932cc [harmony: analogous] — Dark Orchid is #901d79's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/darkorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.96:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.64:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cf2aae (4.6:1); AA: background → #c4c4c4 (4.56:1); AAA: text → #e16bc9 (7.15:1); AAA: background → #f2f2f2 (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/901d79-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#901d79" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.