Color

#90187a

#90187a
hex#90187a
rgbrgb(144, 24, 122)
hslhsl(311, 71%, 33%)
oklchoklch(0.455 0.182 337.2)
Closest name: Noble Plum (#871f78)Relative luminance 0.0799

Colors that go with #90187a

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#18902e

#6a1890 · #90183e

#7a9018 · #187a90

Split-complementary

Open in tool →

#3e9018 · #18906a

#906a18 · #18902e · #183e90

Contrast

#90187a as textRatioAAAA largeAAAFix
Aaon white
8.08:1passpasspassPasses AAA — no fix needed.
Aaon black
2.6:1failfailfail
  • AA: use #d123b1 as the text (4.59:1)
  • AAA: use #e566ce as the text (7.12:1)
  • AA: or shift the background to #c2c2c2 (4.54:1)
  • AAA: or shift the background to #f0f0f0 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #90187a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#90187a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #90187a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #90187a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/90187a-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md