Color

#90047d

#90047d
hex#90047d
rgbrgb(144, 4, 125)
hslhsl(308, 95%, 29%)
oklchoklch(0.448 0.196 335.7)
Closest name: Haunted Purple (#991177)Relative luminance 0.075

Colors that go with #90047d

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#049016

#5d0490 · #900437

#7d9004 · #047d90

Split-complementary

Open in tool →

#379004 · #04905d

#905d04 · #049016 · #043790

Contrast

#90047d as textRatioAAAA largeAAAFix
Aaon white
8.4:1passpasspassPasses AAA — no fix needed.
Aaon black
2.5:1failfailfail
  • AA: use #d605ba as the text (4.59:1)
  • AAA: use #fa47e2 as the text (7.06:1)
  • AA: or shift the background to #bfbfbf (4.57:1)
  • AAA: or shift the background to #ebebeb (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #90047d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#90047d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #90047d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #90047d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/90047d-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md