Color

#900474

#900474
hex#900474
rgbrgb(144, 4, 116)
hslhsl(312, 95%, 29%)
oklchoklch(0.443 0.19 339.6)
Closest name: Haunted Purple (#991177)Relative luminance 0.0728

Colors that go with #900474

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#049020

#660490 · #90042e

#749004 · #047490

Split-complementary

Open in tool →

#2e9004 · #049066

#906604 · #049020 · #042e90

Contrast

#900474 as textRatioAAAA largeAAAFix
Aaon white
8.55:1passpasspassPasses AAA — no fix needed.
Aaon black
2.46:1failfailfail
  • AA: use #db06b0 as the text (4.66:1)
  • AAA: use #fa4cd8 as the text (7.09:1)
  • AA: or shift the background to #bdbdbd (4.55:1)
  • AAA: or shift the background to #ebebeb (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #900474 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#900474 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #900474
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #900474 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/900474-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md