Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Color
#898d77
#898d77
hex
#898d77rgb
rgb(137, 141, 119)hsl
hsl(71, 9%, 51%)oklch
oklch(0.634 0.032 115.7)Closest name: Aloe Tip (#8a9480)Relative luminance 0.257
Colors that go with #898d77
Charcoal, Copper and Medium Purple lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #898d77: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
analogousshippedCopper is #898d77's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #898d77 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blush Pink #e8b4b8
shipped4 real palettes, including Estate and Graphite Mono put Blush Pink beside #898d77, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #898d77 in 4 real palettes, including Kiln and Coastal, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Darkroom put Champagne beside #898d77, as that palette's text colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #898d77 in 5 real palettes, including Clay & Linen and Oatmeal, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #898d77: 9 real palettes, including Dusk and Guinness's brand system, as the lead colour.
Real palettes that use #898d77
Tints & shades
Harmonies
Contrast
| #898d77 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.42:1 | fail | pass | fail | |
Aaon black | 6.14:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #898d77 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#898d77 reads as muted, minimal. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #898d77
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #898d77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/898d77-b6bea2-4e7adf-252d1f-f1efe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md