Color

#7d12bf

#7d12bf
hex#7d12bf
rgbrgb(125, 18, 191)
hslhsl(277, 83%, 41%)
oklchoklch(0.472 0.233 306)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0855

Colors that go with #7d12bf

Olive Green, Royal Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7d12bf

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#54bf12

#2612bf · #bf12ab

#bf7d12 · #12bf7d

Split-complementary

Open in tool →

#abbf12 · #12bf26

#bf2612 · #54bf12 · #12abbf

Contrast

#7d12bf as textRatioAAAA largeAAAFix
Aaon white
7.75:1passpasspassPasses AAA — no fix needed.
Aaon black
2.71:1failfailfail
  • AA: use #a93bed as the text (4.54:1)
  • AAA: use #c173f2 as the text (7:1)
  • AA: or shift the background to #c7c7c7 (4.58:1)
  • AAA: or shift the background to #f5f5f5 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d12bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d12bf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d12bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d12bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d12bf-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md