Color

#7c73fc

#7c73fc
hex#7c73fc
rgbrgb(124, 115, 252)
hslhsl(244, 96%, 72%)
oklchoklch(0.634 0.197 282.1)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2357

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f3fc73

#73aefc · #c173fc

#fc7c73 · #73fc7c

Split-complementary

Open in tool →

#fcc173 · #aefc73

#fc73ae · #f3fc73 · #73fcc1

Contrast

#7c73fc as textRatioAAAA largeAAAFix
Aaon white
3.67:1failpassfail
  • AA: use #6a5ffc as the text (4.51:1)
  • AAA: use #3b2dfb as the text (7.11:1)
  • AA: or shift the background to #1c1c1c (4.64:1)
Aaon black
5.71:1passpassfail
  • AAA: use #8f87fd as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c73fc as the background.

Brands using this color

Fonts for this mood

#7c73fc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c73fc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c73fc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c73fc-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md