Color

#7b98cc

#7b98cc
hex#7b98cc
rgbrgb(123, 152, 204)
hslhsl(219, 44%, 64%)
oklchoklch(0.678 0.084 261.8)
Closest name: Easter Egg (#8e97c7)Relative luminance 0.3103

Colors that go with #7b98cc

Charcoal, Medium Sea Green and Peru lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7b98cc

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ccaf7b

#7bbfcc · #877bcc

#cc7b97 · #97cc7b

Split-complementary

Open in tool →

#cc877b · #bfcc7b

#cc7bbf · #ccaf7b · #7bcc87

Contrast

#7b98cc as textRatioAAAA largeAAAFix
Aaon white
2.91:1failfailfail
  • AA: use #4f74ba as the text (4.63:1)
  • AAA: use #38568f as the text (7.25:1)
  • AA: or shift the background to #303030 (4.53:1)
  • AAA: or shift the background to #030303 (7.08:1)
Aaon black
7.21:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b98cc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b98cc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b98cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b98cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b98cc-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md