Color

#7b94ad

#7b94ad
hex#7b94ad
rgbrgb(123, 148, 173)
hslhsl(210, 23%, 58%)
oklchoklch(0.656 0.047 248.5)
Closest name: Cavolo Nero (#72939e)Relative luminance 0.2841

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ad947b

#7badad · #7b7bad

#ad7b94 · #94ad7b

Split-complementary

Open in tool →

#ad7b7b · #adad7b

#ad7bad · #ad947b · #7bad7b

Contrast

#7b94ad as textRatioAAAA largeAAAFix
Aaon white
3.14:1failpassfail
  • AA: use #5c7893 as the text (4.6:1)
  • AAA: use #45596e as the text (7.22:1)
  • AA: or shift the background to #2b2b2b (4.5:1)
Aaon black
6.68:1passpassfail
  • AAA: use #8299b0 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b94ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #7b94ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b94ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b94ad-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md