Arctic
Open in tool →Navy type on white with an ice-blue accent: crisp and corporate without going grey.
Color
#7b91b2
#7b91b2
hex
#7b91b2rgb
rgb(123, 145, 178)hsl
hsl(216, 26%, 59%)oklch
oklch(0.652 0.056 258.4)Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.2768
Colors that go with #7b91b2
Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7b91b2: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
split-complementshippedCopper is a split-complement of #7b91b2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #7b91b2 in 5 real palettes, including Beach Hut and Blueprint, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7b91b2: 5 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7b91b2: 7 real palettes, including Dusk and Open House, as the lead colour.
Medium Sea Green #3cb371
triadicshippedMedium Sea Green completes a triad with #7b91b2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Midnight Blue #191970
shipped8 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #7b91b2, as the supporting colour.
Orange #ffa500
shipped4 real palettes, including Graphite and Gopro's brand system put Orange beside #7b91b2, as the accent.
Real palettes that use #7b91b2
Tints & shades
Harmonies
Contrast
| #7b91b2 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.21:1 | fail | pass | fail | |
Aaon black | 6.54:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b91b2 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #7b91b2
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #7b91b2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/7b91b2-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md