Color

#7b048f

#7b048f
hex#7b048f
rgbrgb(123, 4, 143)
hslhsl(291, 95%, 29%)
oklchoklch(0.425 0.201 320.5)
Closest name: Ultraberry (#770088)Relative luminance 0.0628

Colors that go with #7b048f

Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#199004

#350490 · #90045f

#907b04 · #04907b

Split-complementary

Open in tool →

#5f9004 · #049035

#903504 · #199004 · #045f90

Contrast

#7b048f as textRatioAAAA largeAAAFix
Aaon white
9.31:1passpasspassPasses AAA — no fix needed.
Aaon black
2.26:1failfailfail
  • AA: use #c806ea as the text (4.67:1)
  • AAA: use #e35bfb as the text (7.16:1)
  • AA: or shift the background to #b5b5b5 (4.54:1)
  • AAA: or shift the background to #e0e0e0 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b048f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b048f reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b048f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b048f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b048f-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md