Color

#7a7bb3

#7a7bb3
hex#7a7bb3
rgbrgb(122, 123, 179)
hslhsl(239, 27%, 59%)
oklchoklch(0.604 0.085 282.8)
Closest name: Aster (#867ba9)Relative luminance 0.2156

Colors that go with #7a7bb3

Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b3b27a

#7a97b3 · #967ab3

#b37a7b · #7bb37a

Split-complementary

Open in tool →

#b3967a · #97b37a

#b37a97 · #b3b27a · #7ab396

Contrast

#7a7bb3 as textRatioAAAA largeAAAFix
Aaon white
3.95:1failpassfail
  • AA: use #6d6eab as the text (4.7:1)
  • AAA: use #52538e as the text (7.03:1)
  • AA: or shift the background to #171717 (4.53:1)
Aaon black
5.31:1passpassfail
  • AAA: use #9192c0 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a7bb3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7a7bb3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a7bb3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a7bb3-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md