Color

#79378b

#79378b
hex#79378b
rgbrgb(121, 55, 139)
hslhsl(287, 43%, 38%)
oklchoklch(0.46 0.146 318.5)
Closest name: Galactic Grapevine (#6b327b)Relative luminance 0.0866

Colors that go with #79378b

Sea Green, Teal and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#498b37

#4f378b · #8b3773

#8b7937 · #378b79

Split-complementary

Open in tool →

#738b37 · #378b4f

#8b4f37 · #498b37 · #37738b

Contrast

#79378b as textRatioAAAA largeAAAFix
Aaon white
7.69:1passpasspassPasses AAA — no fix needed.
Aaon black
2.73:1failfailfail
  • AA: use #a454bb as the text (4.56:1)
  • AAA: use #bb7fcc as the text (7.02:1)
  • AA: or shift the background to #c7c7c7 (4.55:1)
  • AAA: or shift the background to #f5f5f5 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #79378b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#79378b reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #79378b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #79378b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/79378b-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md