Color

#790ed8

#790ed8
hex#790ed8
rgbrgb(121, 14, 216)
hslhsl(272, 88%, 45%)
oklchoklch(0.488 0.256 298.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0934

Colors that go with #790ed8

Olive Green, Denim and Medium Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6cd80e

#150ed8 · #d80ed1

#d8790e · #0ed879

Split-complementary

Open in tool →

#d1d80e · #0ed815

#d8150e · #6cd80e · #0ed1d8

Contrast

#790ed8 as textRatioAAAA largeAAAFix
Aaon white
7.32:1passpasspassPasses AAA — no fix needed.
Aaon black
2.87:1failfailfail
  • AA: use #a144f3 as the text (4.64:1)
  • AAA: use #bc79f6 as the text (7.2:1)
  • AA: or shift the background to #cccccc (4.56:1)
  • AAA: or shift the background to #fafafa (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #790ed8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#790ed8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #790ed8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #790ed8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/790ed8-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md