Color

#784a77

#784a77
hex#784a77
rgbrgb(120, 74, 119)
hslhsl(301, 24%, 38%)
oklchoklch(0.479 0.09 327.6)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.1022

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a784a

#624a78 · #784a60

#77784a · #4a7778

Split-complementary

Open in tool →

#60784a · #4a7862

#78624a · #4a784a · #4a6078

Contrast

#784a77 as textRatioAAAA largeAAAFix
Aaon white
6.9:1passpassfail
  • AAA: use #754874 as the text (7.15:1)
Aaon black
3.04:1failpassfail
  • AA: use #9e619d as the text (4.65:1)
  • AAA: use #b587b5 as the text (7.1:1)
  • AA: or shift the background to #d1d1d1 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #784a77 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#784a77 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #784a77
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #784a77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/784a77-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md