Color

#781ec2

#781ec2
hex#781ec2
rgbrgb(120, 30, 194)
hslhsl(273, 73%, 44%)
oklchoklch(0.475 0.228 302.7)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0882

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68c21e

#261ec2 · #c21eba

#c2781e · #1ec278

Split-complementary

Open in tool →

#bac21e · #1ec226

#c2261e · #68c21e · #1ebac2

Contrast

#781ec2 as textRatioAAAA largeAAAFix
Aaon white
7.6:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #9e4ae3 as the text (4.54:1)
  • AAA: use #b87bea as the text (7.06:1)
  • AA: or shift the background to #c9c9c9 (4.59:1)
  • AAA: or shift the background to #f7f7f7 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #781ec2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#781ec2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #781ec2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #781ec2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/781ec2-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md