Color

#781bd0

#781bd0
hex#781bd0
rgbrgb(120, 27, 208)
hslhsl(271, 77%, 46%)
oklchoklch(0.485 0.242 299.6)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0933

Colors that go with #781bd0

Olive Green, Medium Slate Blue and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #781bd0

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72d01b

#1e1bd0 · #d01bcd

#d0781b · #1bd078

Split-complementary

Open in tool →

#cdd01b · #1bd01e

#d01e1b · #72d01b · #1bcdd0

Contrast

#781bd0 as textRatioAAAA largeAAAFix
Aaon white
7.33:1passpasspassPasses AAA — no fix needed.
Aaon black
2.87:1failfailfail
  • AA: use #9c4ae8 as the text (4.56:1)
  • AAA: use #b77cee as the text (7.13:1)
  • AA: or shift the background to #cccccc (4.56:1)
  • AAA: or shift the background to #fafafa (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #781bd0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#781bd0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #781bd0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #781bd0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/781bd0-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md