Color

#77c078

#77c078
hex#77c078
rgbrgb(119, 192, 120)
hslhsl(121, 37%, 61%)
oklchoklch(0.742 0.125 144.5)
Closest name: Bermudagrass (#6bc271)Relative luminance 0.4298

Colors that go with #77c078

Charcoal, Plum and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c077bf

#9ac077 · #77c09d

#7877c0 · #c07877

Split-complementary

Open in tool →

#9d77c0 · #c0779a

#779ac0 · #c077bf · #c09d77

Contrast

#77c078 as textRatioAAAA largeAAAFix
Aaon white
2.19:1failfailfail
  • AA: use #3d853e as the text (4.54:1)
  • AAA: use #2d622e as the text (7.25:1)
  • AA: or shift the background to #424242 (4.59:1)
  • AAA: or shift the background to #242424 (7.09:1)
Aaon black
9.6:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77c078 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #77c078
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77c078 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77c078-a2bea6-9b4edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md