Color

#77bb78

#77bb78
hex#77bb78
rgbrgb(119, 187, 120)
hslhsl(121, 33%, 60%)
oklchoklch(0.73 0.118 144.6)
Closest name: Bud Green (#79b465)Relative luminance 0.4082

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb77ba

#98bb77 · #77bb9a

#7877bb · #bb7877

Split-complementary

Open in tool →

#9a77bb · #bb7798

#7798bb · #bb77ba · #bb9a77

Contrast

#77bb78 as textRatioAAAA largeAAAFix
Aaon white
2.29:1failfailfail
  • AA: use #438444 as the text (4.54:1)
  • AAA: use #326232 as the text (7.17:1)
  • AA: or shift the background to #404040 (4.52:1)
  • AAA: or shift the background to #212121 (7.03:1)
Aaon black
9.16:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77bb78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #77bb78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77bb78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77bb78-a2bea6-9b4edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md