Color

#77bb72

#77bb72
hex#77bb72
rgbrgb(119, 187, 114)
hslhsl(116, 35%, 59%)
oklchoklch(0.728 0.124 142.7)
Closest name: Bud Green (#79b465)Relative luminance 0.4068

Colors that go with #77bb72

Charcoal, Plum and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b672bb

#9bbb72 · #72bb92

#7277bb · #bb7277

Split-complementary

Open in tool →

#9272bb · #bb729b

#729bbb · #b672bb · #bb9272

Contrast

#77bb72 as textRatioAAAA largeAAAFix
Aaon white
2.3:1failfailfail
  • AA: use #44833f as the text (4.6:1)
  • AAA: use #32602e as the text (7.37:1)
  • AA: or shift the background to #404040 (4.51:1)
  • AAA: or shift the background to #212121 (7:1)
Aaon black
9.14:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77bb72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #77bb72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77bb72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77bb72-a2bea3-8f4edf-1f2d24-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md