Color

#77b1ad

#77b1ad
hex#77b1ad
rgbrgb(119, 177, 173)
hslhsl(176, 27%, 58%)
oklchoklch(0.719 0.061 190.4)
Closest name: Beau Monde (#7db39e)Relative luminance 0.3838

Colors that go with #77b1ad

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77b1ad

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b1777b

#77b190 · #7798b1

#ad77b1 · #b1ad77

Split-complementary

Open in tool →

#b17798 · #b19077

#9077b1 · #b1777b · #98b177

Contrast

#77b1ad as textRatioAAAA largeAAAFix
Aaon white
2.42:1failfailfail
  • AA: use #497e7b as the text (4.61:1)
  • AAA: use #365e5b as the text (7.22:1)
  • AA: or shift the background to #3b3b3b (4.63:1)
  • AAA: or shift the background to #1c1c1c (7.04:1)
Aaon black
8.68:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77b1ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #77b1ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77b1ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77b1ad-a2bdbe-d4599d-1f282d-e9f1ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md