Alpine
Open in tool →Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle.
Color
#77a0ac
#77a0ac
hex
#77a0acrgb
rgb(119, 160, 172)hsl
hsl(194, 24%, 57%)oklch
oklch(0.68 0.048 217.7)Closest name: Blank Stare (#8b9cac)Relative luminance 0.3204
Colors that go with #77a0ac
Charcoal, Terracotta and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #77a0ac: softer than #000 and cool enough to feel like part of the same palette.
Terracotta #e2725b
complementaryshippedTerracotta sits directly opposite #77a0ac on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Burlywood #deb887
shippedBurlywood is paired with #77a0ac in 4 real palettes, including Polaroid and Coastal, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #77a0ac: 5 real palettes, including Dusk and Riverbed, as the accent.
Cornflower Blue #6495ed
analogousshippedCornflower Blue is #77a0ac's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #77a0ac in 5 real palettes, including Oatmeal and Olive Grove, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #77a0ac: 5 real palettes, including Open House and Dusk, as the lead colour.
Midnight Blue #191970
shipped8 real palettes, including Open House and First Snow put Midnight Blue beside #77a0ac, as the text colour against it.
Real palettes that use #77a0ac
Tints & shades
Harmonies
Contrast
| #77a0ac as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.83:1 | fail | fail | fail | |
Aaon black | 7.41:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77a0ac as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #77a0ac
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #77a0ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/77a0ac-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md