Color

#77966e

#77966e
hex#77966e
rgbrgb(119, 150, 110)
hslhsl(107, 16%, 51%)
oklchoklch(0.639 0.068 138.7)
Closest name: Bullfrog (#8a966a)Relative luminance 0.2686

Colors that go with #77966e

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77966e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8d6e96

#8b966e · #6e9679

#6e7796 · #966e77

Split-complementary

Open in tool →

#796e96 · #966e8b

#6e8b96 · #8d6e96 · #96796e

Contrast

#77966e as textRatioAAAA largeAAAFix
Aaon white
3.3:1failpassfail
  • AA: use #617c5a as the text (4.63:1)
  • AAA: use #485c42 as the text (7.28:1)
  • AA: or shift the background to #262626 (4.59:1)
Aaon black
6.37:1passpassfail
  • AAA: use #829f7a as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77966e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #77966e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77966e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77966e-a5bea2-7a4edf-1f2d22-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md