Color

#77909c

#77909c
hex#77909c
rgbrgb(119, 144, 156)
hslhsl(199, 16%, 54%)
oklchoklch(0.638 0.034 228.5)
Closest name: Cavolo Nero (#72939e)Relative luminance 0.2627

Colors that go with #77909c

Charcoal, Copper and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77909c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9c8377

#779c96 · #777e9c

#9c7791 · #919c77

Split-complementary

Open in tool →

#9c777e · #9c9677

#96779c · #9c8377 · #7e9c77

Contrast

#77909c as textRatioAAAA largeAAAFix
Aaon white
3.36:1failpassfail
  • AA: use #607985 as the text (4.59:1)
  • AAA: use #475962 as the text (7.31:1)
  • AA: or shift the background to #262626 (4.51:1)
Aaon black
6.25:1passpassfail
  • AAA: use #839aa5 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77909c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #77909c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77909c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77909c-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md