Color

#777fca

#777fca
hex#777fca
rgbrgb(119, 127, 202)
hslhsl(234, 44%, 63%)
oklchoklch(0.622 0.113 277.9)
Closest name: Flood (#6677bb)Relative luminance 0.2336

Colors that go with #777fca

Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cac277

#77a9ca · #9877ca

#ca777f · #7fca77

Split-complementary

Open in tool →

#ca9877 · #a9ca77

#ca77a9 · #cac277 · #77ca98

Contrast

#777fca as textRatioAAAA largeAAAFix
Aaon white
3.7:1failpassfail
  • AA: use #656ec3 as the text (4.59:1)
  • AAA: use #454fb0 as the text (7:1)
  • AA: or shift the background to #1c1c1c (4.6:1)
Aaon black
5.67:1passpassfail
  • AAA: use #8991d1 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #777fca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#777fca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #777fca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #777fca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/777fca-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md