Color

#773fca

#773fca
hex#773fca
rgbrgb(119, 63, 202)
hslhsl(264, 57%, 52%)
oklchoklch(0.513 0.203 297.1)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1174

Colors that go with #773fca

Olive Green, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #773fca

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#93ca3f

#3f4dca · #bc3fca

#ca773f · #3fca77

Split-complementary

Open in tool →

#cabc3f · #4dca3f

#ca3f4d · #93ca3f · #3fcabc

Contrast

#773fca as textRatioAAAA largeAAAFix
Aaon white
6.27:1passpassfail
  • AAA: use #6c35c0 as the text (7.22:1)
Aaon black
3.35:1failpassfail
  • AA: use #8b5bd2 as the text (4.52:1)
  • AAA: use #aa87de as the text (7.23:1)
  • AA: or shift the background to #dbdbdb (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #773fca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#773fca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #773fca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #773fca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/773fca-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md