Color

#7738ff

#7738ff
hex#7738ff
rgbrgb(119, 56, 255)
hslhsl(259, 100%, 61%)
oklchoklch(0.551 0.267 288.7)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1397

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c0ff38

#385dff · #db38ff

#ff7738 · #38ff77

Split-complementary

Open in tool →

#ffdb38 · #5dff38

#ff385d · #c0ff38 · #38ffdb

Contrast

#7738ff as textRatioAAAA largeAAAFix
Aaon white
5.53:1passpassfail
  • AAA: use #5b0fff as the text (7.1:1)
Aaon black
3.79:1failpassfail
  • AA: use #854dff as the text (4.5:1)
  • AAA: use #a880ff as the text (7.2:1)
  • AA: or shift the background to #e8e8e8 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7738ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7738ff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7738ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7738ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7738ff-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md