Color

#77288f

#77288f
hex#77288f
rgbrgb(119, 40, 143)
hslhsl(286, 56%, 36%)
oklchoklch(0.442 0.17 317.2)
Closest name: rebeccapurple (#663399)Relative luminance 0.0742

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#408f28

#44288f · #8f2874

#8f7728 · #288f77

Split-complementary

Open in tool →

#748f28 · #288f44

#8f4428 · #408f28 · #28748f

Contrast

#77288f as textRatioAAAA largeAAAFix
Aaon white
8.45:1passpasspassPasses AAA — no fix needed.
Aaon black
2.48:1failfailfail
  • AA: use #ad48cb as the text (4.57:1)
  • AAA: use #c47cda as the text (7.24:1)
  • AA: or shift the background to #bfbfbf (4.6:1)
  • AAA: or shift the background to #ebebeb (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77288f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77288f reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77288f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77288f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77288f-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md