Color

#771d4e

#771d4e
hex#771d4e
rgbrgb(119, 29, 78)
hslhsl(327, 61%, 29%)
oklchoklch(0.394 0.133 351.6)
Closest name: Beet Red (#7e203f)Relative luminance 0.0535

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d7745

#731d77 · #771d21

#4e771d · #1d4e77

Split-complementary

Open in tool →

#21771d · #1d7773

#77731d · #1d7745 · #1d2177

Contrast

#771d4e as textRatioAAAA largeAAAFix
Aaon white
10.14:1passpasspassPasses AAA — no fix needed.
Aaon black
2.07:1failfailfail
  • AA: use #ce368a as the text (4.52:1)
  • AAA: use #dd73ae as the text (7.14:1)
  • AA: or shift the background to #adadad (4.52:1)
  • AAA: or shift the background to #d9d9d9 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771d4e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#771d4e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771d4e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771d4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771d4e-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md