Color

#7710cb

#7710cb
hex#7710cb
rgbrgb(119, 16, 203)
hslhsl(273, 85%, 43%)
oklchoklch(0.474 0.243 300.8)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.086

Colors that go with #7710cb

Olive Green, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7710cb

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#64cb10

#1a10cb · #cb10c2

#cb7710 · #10cb77

Split-complementary

Open in tool →

#c2cb10 · #10cb1a

#cb1a10 · #64cb10 · #10c2cb

Contrast

#7710cb as textRatioAAAA largeAAAFix
Aaon white
7.72:1passpasspassPasses AAA — no fix needed.
Aaon black
2.72:1failfailfail
  • AA: use #a242f0 as the text (4.57:1)
  • AAA: use #bb76f4 as the text (7.01:1)
  • AA: or shift the background to #c7c7c7 (4.57:1)
  • AAA: or shift the background to #f5f5f5 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7710cb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7710cb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7710cb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7710cb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7710cb-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md