Color

#77108e

#77108e
hex#77108e
rgbrgb(119, 16, 142)
hslhsl(289, 80%, 31%)
oklchoklch(0.423 0.192 318.8)
Closest name: Ultraberry (#770088)Relative luminance 0.0625

Colors that go with #77108e

Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#278e10

#38108e · #8e1066

#8e7710 · #108e77

Split-complementary

Open in tool →

#668e10 · #108e38

#8e3810 · #278e10 · #10668e

Contrast

#77108e as textRatioAAAA largeAAAFix
Aaon white
9.34:1passpasspassPasses AAA — no fix needed.
Aaon black
2.25:1failfailfail
  • AA: use #c019e6 as the text (4.52:1)
  • AAA: use #d568ee as the text (7.04:1)
  • AA: or shift the background to #b5b5b5 (4.55:1)
  • AAA: or shift the background to #e0e0e0 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77108e as the background.

Brands using this color

Fonts for this mood

#77108e reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77108e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77108e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77108e-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md