Color
#77078d
#77078drgb(119, 7, 141)hsl(290, 91%, 29%)oklch(0.418 0.196 319.5)Colors that go with #77078d
Forest Green, Blue Violet and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Forest Green #228b22
complementaryForest Green sits directly opposite #77078d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue Violet #8a2be2
analogousshippedBlue Violet is #77078d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #77078d: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
shippedDesigners have shipped Denim with #77078d: 3 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour.
Teal #008080
triadicshippedTeal completes a triad with #77078d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Olive Green #808000
split-complementOlive Green is a split-complement of #77078d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #77078d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
shippedCrimson is paired with #77078d in two real palettes: Lenovo's brand system and Gemstone, as the supporting colour.
Real palettes that use #77078d
Tints & shades
Harmonies
Contrast
| #77078d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.55:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.2:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77078d as the background.
Brands using this color
Fonts for this mood
#77078d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77078d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77078d-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md