Color

#77046f

#77046f
hex#77046f
rgbrgb(119, 4, 111)
hslhsl(304, 93%, 24%)
oklchoklch(0.396 0.176 331.9)
Closest name: purple (#800080)Relative luminance 0.0516

Colors that go with #77046f

Sea Green, Teal and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04760c

#450476 · #760436

#6f7604 · #046f76

Split-complementary

Open in tool →

#367604 · #047645

#764504 · #04760c · #043676

Contrast

#77046f as textRatioAAAA largeAAAFix
Aaon white
10.34:1passpasspassPasses AAA — no fix needed.
Aaon black
2.03:1failfailfail
  • AA: use #d408c6 as the text (4.65:1)
  • AAA: use #f844ec as the text (7.03:1)
  • AA: or shift the background to #ababab (4.5:1)
  • AAA: or shift the background to #d6d6d6 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77046f as the background.

Brands using this color

Fonts for this mood

#77046f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77046f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77046f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77046f-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md