Color
#77040f
#77040frgb(119, 4, 15)hsl(354, 93%, 24%)oklch(0.361 0.143 25.4)Colors that go with #77040f
Teal, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #77040f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #77040f: 3 real palettes, including Heinz's brand system and State Farm's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #77040f in 3 real palettes, including Bookshop and Cider, as that palette's text colour.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #77040f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementSteel Blue is a split-complement of #77040f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Copper #b87333
shippedDesigners have shipped Copper with #77040f: two real palettes: Bramble and Chipotle's brand system, as the supporting colour.
Cream #fffdd0
neutralCream is the surface #77040f wants: a warm off-white that shares its undertone, so #77040f reads softer on it than on pure white.
Crimson #dc143c
shippedCrimson is paired with #77040f in two real palettes: M&M's's brand system and State Farm's brand system, as the supporting colour.
Real palettes that use #77040f
Tints & shades
Harmonies
Contrast
| #77040f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.61:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.81:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77040f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#77040f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77040f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77040f-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md