Color

#770366

#770366
hex#770366
rgbrgb(119, 3, 102)
hslhsl(309, 95%, 24%)
oklchoklch(0.39 0.17 336.2)
Closest name: Grapest (#880066)Relative luminance 0.0495

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#037715

#4f0377 · #77032c

#667703 · #036677

Split-complementary

Open in tool →

#2c7703 · #03774f

#774f03 · #037715 · #032c77

Contrast

#770366 as textRatioAAAA largeAAAFix
Aaon white
10.56:1passpasspassPasses AAA — no fix needed.
Aaon black
1.99:1failfailfail
  • AA: use #d605b7 as the text (4.56:1)
  • AAA: use #fa47df as the text (7.03:1)
  • AA: or shift the background to #ababab (4.6:1)
  • AAA: or shift the background to #d4d4d4 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770366 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770366 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770366
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770366 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770366-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md