Color

#77035e

#77035e
hex#77035e
rgbrgb(119, 3, 94)
hslhsl(313, 95%, 24%)
oklchoklch(0.385 0.165 340.3)
Closest name: Grapest (#880066)Relative luminance 0.048

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03771c

#560377 · #770324

#5e7703 · #035e77

Split-complementary

Open in tool →

#247703 · #037756

#775603 · #03771c · #032477

Contrast

#77035e as textRatioAAAA largeAAAFix
Aaon white
10.72:1passpasspassPasses AAA — no fix needed.
Aaon black
1.96:1failfailfail
  • AA: use #db06ad as the text (4.64:1)
  • AAA: use #fa4cd5 as the text (7.06:1)
  • AA: or shift the background to #a8a8a8 (4.51:1)
  • AAA: or shift the background to #d1d1d1 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77035e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77035e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77035e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77035e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77035e-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md