Color

#7702ca

#7702ca
hex#7702ca
rgbrgb(119, 2, 202)
hslhsl(275, 98%, 40%)
oklchoklch(0.469 0.247 301.4)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0823

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#55ca02

#1302ca · #ca02b9

#ca7702 · #02ca77

Split-complementary

Open in tool →

#b9ca02 · #02ca13

#ca1302 · #55ca02 · #02b9ca

Contrast

#7702ca as textRatioAAAA largeAAAFix
Aaon white
7.94:1passpasspassPasses AAA — no fix needed.
Aaon black
2.65:1failfailfail
  • AA: use #a830fd as the text (4.51:1)
  • AAA: use #c372fe as the text (7.16:1)
  • AA: or shift the background to #c4c4c4 (4.55:1)
  • AAA: or shift the background to #f2f2f2 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7702ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7702ca reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7702ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7702ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7702ca-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md