Color
#7698b7
#7698b7rgb(118, 152, 183)hsl(209, 31%, 59%)oklch(0.666 0.06 246.4)Colors that go with #7698b7
Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7698b7: softer than #000 and cool enough to feel like part of the same palette.
Peru #cd853f
complementaryshippedPeru sits directly opposite #7698b7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #7698b7 in 5 real palettes, including Beach Hut and NBA's brand system, as the supporting colour.
Blush Pink #e8b4b8
shipped4 real palettes, including Estate and Rain Garden put Blush Pink beside #7698b7, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #7698b7: 5 real palettes, including Dusk and Atelier, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7698b7: 4 real palettes, including Snowflake AI Data Cloud's brand system and Telegram's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7698b7: 7 real palettes, including Dusk and Open House, as the lead colour.
Midnight Blue #191970
shipped9 real palettes, including Open House and First Snow put Midnight Blue beside #7698b7, as the text colour against it.
Real palettes that use #7698b7
Tints & shades
Harmonies
Contrast
| #7698b7 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.02:1 | fail | pass | fail | |
Aaon black | 6.95:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7698b7 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7698b7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7698b7-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md