Arctic
Open in tool →Navy type on white with an ice-blue accent: crisp and corporate without going grey.
Color
#7696a7
#7696a7
hex
#7696a7rgb
rgb(118, 150, 167)hsl
hsl(201, 22%, 56%)oklch
oklch(0.655 0.044 231.4)Closest name: Cavolo Nero (#72939e)Relative luminance 0.2845
Colors that go with #7696a7
Charcoal, Peru and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7696a7: softer than #000 and cool enough to feel like part of the same palette.
Peru #cd853f
complementaryshippedPeru sits directly opposite #7696a7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blush Pink #e8b4b8
shipped4 real palettes, including Estate and Rain Garden put Blush Pink beside #7696a7, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #7696a7 in 4 real palettes, including Kiln and Coastal, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #7696a7: 5 real palettes, including Dusk and Atelier, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #7696a7: 6 real palettes, including Dusk and Open House, as the lead colour.
Midnight Blue #191970
shipped8 real palettes, including Open House and Plaid's brand system put Midnight Blue beside #7696a7, as the text colour against it.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #7696a7: 4 real palettes, including Ink Wash and First Snow, as the lead colour.
Real palettes that use #7696a7
Tints & shades
Harmonies
Contrast
| #7696a7 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.14:1 | fail | pass | fail | |
Aaon black | 6.69:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7696a7 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #7696a7
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #7696a7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/7696a7-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md