Color

#7694cb

#7694cb
hex#7694cb
rgbrgb(118, 148, 203)
hslhsl(219, 45%, 63%)
oklchoklch(0.666 0.089 262.2)
Closest name: Blue Bay (#619ad6)Relative luminance 0.2934

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cbad76

#76becb · #8376cb

#cb7694 · #94cb76

Split-complementary

Open in tool →

#cb8376 · #becb76

#cb76be · #cbad76 · #76cb83

Contrast

#7694cb as textRatioAAAA largeAAAFix
Aaon white
3.06:1failpassfail
  • AA: use #4e74bc as the text (4.62:1)
  • AAA: use #385894 as the text (7.02:1)
  • AA: or shift the background to #2b2b2b (4.63:1)
Aaon black
6.87:1passpassfail
  • AAA: use #7a97cd as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7694cb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7694cb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7694cb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7694cb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7694cb-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md