Color

#768ca7

#768ca7
hex#768ca7
rgbrgb(118, 140, 167)
hslhsl(213, 22%, 56%)
oklchoklch(0.633 0.048 253.7)
Closest name: lightslategray (#778899)Relative luminance 0.254

Colors that go with #768ca7

Charcoal, Copper and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a79176

#76a5a7 · #7976a7

#a7768c · #8ca776

Split-complementary

Open in tool →

#a77976 · #a5a776

#a776a5 · #a79176 · #76a779

Contrast

#768ca7 as textRatioAAAA largeAAAFix
Aaon white
3.45:1failpassfail
  • AA: use #5f7895 as the text (4.56:1)
  • AAA: use #485a70 as the text (7.07:1)
  • AA: or shift the background to #212121 (4.66:1)
Aaon black
6.08:1passpassfail
  • AAA: use #8397af as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #768ca7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #768ca7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #768ca7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/768ca7-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md