Color

#768aa7

#768aa7
hex#768aa7
rgbrgb(118, 138, 167)
hslhsl(216, 22%, 56%)
oklchoklch(0.628 0.05 257.6)
Closest name: lightslategray (#778899)Relative luminance 0.2482

Colors that go with #768aa7

Charcoal, Copper and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a79476

#76a3a7 · #7b76a7

#a7768a · #8aa776

Split-complementary

Open in tool →

#a77b76 · #a3a776

#a776a3 · #a79476 · #76a77b

Contrast

#768aa7 as textRatioAAAA largeAAAFix
Aaon white
3.52:1failpassfail
  • AA: use #617798 as the text (4.56:1)
  • AAA: use #485870 as the text (7.23:1)
  • AA: or shift the background to #212121 (4.57:1)
Aaon black
5.96:1passpassfail
  • AAA: use #8697b1 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #768aa7 as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #768aa7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #768aa7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/768aa7-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md